درباره : مالی رفتاری و مالی نوین, بازديد:
Neuroﬁnance and investment behaviour
Shalini Kalra Sahi
Studies in Economics and Finance. Vol. 29 No. 4, 2012. pp. 246-267
Purpose – The purpose of this paper is to present a review as well as a synthesis of the extant literature in the ﬁeld of Neuroﬁnance. The paper has been divided into eight parts. The ﬁrst and second parts introduce the paper and dwell upon the brain functions in ﬁnancial decisions. Part three
presents the origin of Neuroﬁnance and part four explains the difference between traditional ﬁnance behavioural ﬁnance and neuroﬁnance. Part ﬁve and six of the paper look into the research studies in Neuroﬁnance and their application. Part seven gives a brief discussion on the limitations of neuroﬁnance studies and part eight gives the conclusion
Design/methodology/approach – The existing body of academic literature pertinent to the domain of Neuroﬁnance was reviewed so as to provide an integrated portrayal and synthesis of the current level of knowledge in this ﬁeld. This paper covers the insights on the subject for developing a deeper understanding of the investor’s psychology.
Findings – Neuroﬁnance is a very young discipline. It tries to relate the brain processes to the investment behaviour. Most of the researches in the domain of neuroﬁnance focus on trading behaviour. It would be interesting to explore the workings of the brain for other investment behaviours too like personal ﬁnancial planning decisions, etc.
Originality/value – Neuroﬁnance is emerging as an alternate ﬁeld of study and practice and this paper is an attempt to look at the development of Neuroﬁnance and its role in developing a better understanding of the investor behaviour.
Keywords: Neuroﬁnance, Investor psychology, Behavioural ﬁnance, Trading behaviour, Neuroscience. Traditional ﬁnance, Investments, Finance, Psychology
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برچسب ها : مالی رفتاری، مالی عصبی،,Neuroﬁnance، behavioral finance,
نوشته شده در: جمعه 20 ارديبهشت 1392 ساعت: 03:37 توسط محمد هنرمند قالیباف |